Positioning or AdWords - what is worth choosing?

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Advertising on the Internet is fast, cheap and effective. However, the results always depend on the form of promotion we choose. Currently, among the most frequently used methods of online advertising are positioning and sponsored link campaigns AdWords Google. What is worth deciding on?

Many companies, even smaller ones, invest in online advertising. It is necessary in order to reach a particular target group interested in specific services or projects. Of course, the basis for conducting activities is always the website. Often already with its foundation we can use specific e-marketing services. At the beginning, positioning and AdWords are most often proposed. However, before you decide on any of these options, check with us what possibilities they offer to reach customers on the Internet.

Website positioning - the way to the top positions in Google

The main objective of SEO positioning is to elevate the website address to a high position in Google search results for specific keywords. When you type in words to Google that describe our business, a list of addresses appears. The order in which they appear is determined by the positioning of the pages. Of course, the higher the position, the more popular the website is, because the vast majority of Internet users click only on the highest addresses - this is where the effectiveness of SEO lies.

Positioning is a complex procedure that does not give any immediate results - usually we have to wait a few months. First, the website to be promoted is audited, and then the keywords are selected. The next step is to optimize the website to make it easier to "read" by search engine robots. Then you get various external links on the basis of articles you create, website descriptions, forum entries. The higher the quality of these links, the faster the page will climb up. However, in order to maintain the position we have gained once, we need to position the website constantly.

Sponsored AdWords sponsored link campaigns - instant effect

On the other hand, when speed is important to us, the best choice will be sponsored links campaigns offered by AdWords from Google. It is an advertisement that is also presented in dependence on keywords, but over search results - in specially marked boxes. Most often they present text, but in case of online shops we can also supplement them with photos and prices. Once approved, the campaign works immediately and we don't have to wait long for the results. Also a plus is the ability to independently set rates for a click, because we pay are not the same displayed ads, but only for the action, or click on it and go to the page.

Although we can run the AdWords campaign on our own from the level of our Google account, it is best to entrust the matter to experts who have many years of experience in this field. Then we can be sure that the campaign will be properly planned and implemented to give us the best results.

To sum up, what is worth choosing?

When we have such a possibility, it is best to use both positioning and AdWords, because such synergy will give us the best results. This is a good investment, especially in the initial phase of running an on-line company, when we have not yet managed to achieve the best results for the position of the website. If her address is already in the lead, we can simply resign from AdWords and invest only in positioning. However, when we care about the speed of advertising presentation, AdWords is definitely ahead of SEO.