Affiliate programmes


In modern business it is sometimes worthwhile to resort to using someone else's creativity and work for the development of one's own business. Affiliate programs are an effective way to achieve this at low cost. Let's try to define them more closely and think about how they work and how we can implement them in our business.

What's the matter? What's the matter?

We often use a substitute name for affiliate programs to describe affiliate programs. They operate between at least three parties: the advertiser, the merchant offering the products or services, and the customer. On the basis of concluded contracts, links to the website of the seller are placed on the website, which are most often in the form of a picture. Based on clicks on the link or interest in and purchase of the product hidden under it, the profits of the owner of the website are calculated.

How do I do that?

In recent years, affiliate programs have become increasingly popular also in Poland, which is why so-called affiliate networks have been established, which collect a large number of advertisements. Before joining the programme, it is worth to determine the target group, i.e. visitors to the website and persons potentially interested. In this way we can earn on increased audience and earn an additional commission for displaying ads. This solution is particularly beneficial for newly created online shops and companies advertising products whose transaction does not take place directly via the Internet.

Types of payments

The method of settlement may be determined on the basis of the number of visits to the advertised website, taking into account the commission for purchasing the product or on the basis of the number of advertisement impressions. When adopting the "cost per click" method, the advertiser pays for each click, in "cost per lead" the number of interested persons is important, and in "cost per sale" the owner receives a commission on the products he buys. The clearance of accounts may also operate on a mixed basis or be defined in the framework of a long-term programme.

Affiliation in

When taking the first steps in affiliate programs, it is worthwhile to use the help of professionals first. Reflink offers a set of tools for creating campaigns, registering campaign partners and helping you to settle accounts correctly. All these elements are essential for the launch and successful piloting of the campaign. Reflink also allows you to run multiple campaigns of different scope at the same time to optimally increase your profits.


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