The numbers speak for themselves - if you don't invest in getting to know your clients, you can lose 90% of your potential revenue. By identifying visitors to your website, you can not only use this information to create better personalized sales offers, but also to target remarketing campaigns at them.
By indicating a few principles of successful marketing activities, one of the first places (if not the first) would be to get to know one's target group well. On the one hand, it sounds obvious, but on the other hand, not everyone appreciates its importance. If you run an online shop, it is worth knowing the consumer preferences of your customers, their financial capabilities (e.g. based on the average amount of their purchases) or the type of products they choose.
And although in an online store you do not have, of course, the possibility to meet the customer personally, but with the help of CRM systems (such as edrone, which was created specifically for e-commerce), you can effectively identify each user visiting the store.
In edrone, customers can be divided into several categories, e.g.
Depending on the Customer Lifetime Value - based on how much customers spent in your store will be divided into large, small and medium.
shoppers and viewers
one-time and recurring.
active, inactive lately, inactive for a long time.
newsletter subscribers, unsubscribers and Unknown status, which allows you to send transactional messages.
trendsetters, i.e. people popular in social media.
the buyer most often.
Why else do we need to collect customer data?
One of the reasons for this is to tie them to the brand by sending the right offers that perfectly match their consumer expectations. Let us not forget that acquiring a new customer is much more expensive than maintaining the current one.
Before the customer decides to buy in your shop, he usually (in more than 80% of cases) looks for the same product on other websites, compares offers, delivery costs, shipping methods, etc. The mere fact that a potential customer visits a store does not mean that they will make a transaction. That's okay, because even such a visit can be a valuable guide to your interests and products that attract your attention. The history of browsed products will make it easier for you to match the offer to it. A better-fitting offer means a better chance to sell.
If a customer creates an account in a shop or gives his e-mail address in any form on the website, then his history will be automatically connected to it and all data will be transferred to the CRM system. This way you will have information about the user even if the user is not logged in.